vCOM: Electronic commerce in a collaborative virtual world

Existing e-commerce applications on the web provide the users a relatively simple, browser-based interface to access available products. Customers are not provided with the same shopping experience as they would in an actual store or mall. This experience, however, can be achieved by the creation of a virtual shopping mall environment, simulating most of the actual shopping user interactions. The virtual mall brings together the services and products of various vendors. Users can navigate through the virtual shopping malls, adding items of interest into a virtual shopping cart, and perform searches assisted by ‘intelligent agents’. A Collaborative Virtual Environment (CVE) can realize a sophisticated virtual shopping application. In such a CVE, a large number of potential users may interact with each other. In this paper, vCOM, a VRML and Java3D-based prototype is presented, which permits users to navigate around virtual e-commerce worlds and perform collaborative shopping and intelligent searches with the assistance of software agents, in order to find the products and services of interest to them. They can then negotiate with sales agents to bargain for the best possible price and then make a secure buying transaction. The virtual mall prototype also allows the user to communicate with an ‘intelligent shopping assistant’ using simple voice commands. This assistant interacts with the shopper using voice synthesis and helps him/her use the interface to efficiently navigate in the mall. Real-time interactions between the entities in this shared environment are implemented over the High Level Architecture (HLA), an IEEE standard for distributed simulations and modeling. The paper focuses on user interface design, collaborative e-commerce through HLA and multi-agent architecture.  2002 Published by Elsevier Science B.V.